A Thought to Ponder 💡
Business isn’t just about transactions—it’s about how people feel. The smallest
details—remembering a name, noticing a need before it’s spoken, making an interaction feel personal—are the things people remember most.
The Story 📖
I spent my childhood in my grandma’s beauty shop, surrounded mostly by women. While they came to have their hair done, it was so much more than that.
Among the hairspray, the hum of hair dryers (oh, they were warm and toasty), and teasing fingers working their magic, friendships were made, chatter and laughter filled the air, and sometimes, tears were shed. My grandma knew her clients’ names, their stories, their kids’ and—I'd bet—their grandkids’ birthdays. She made them feel like they belonged. And because of that, I felt like I belonged too.
Fast forward to today, and I can see how much that shaped me—both in life and in business.
Rooted in Connection: How Small Gestures Build Lasting Loyalty
1. The smallest, most personal details create the biggest impact.
Think about your favorite places to visit. It’s not just the product or service that keeps you coming back—it’s how they make you feel.
2. Customers don’t buy products—they buy connection.
A handwritten note, a genuine "thank you," or an employee who actually listens—these small moments are priceless in building loyalty.
3. The way you treat your team is how your business will be experienced.
If employees feel valued, customers will feel it too. If your team feels unseen, that energy transfers to the people they serve. Culture isn’t just internal—it’s customer-facing.
One Small Shift That Changes Everything
Try this:
Take five minutes today to notice something small about a client, customer, or team member—and mention it.
✔ Call a customer by name.
✔ Thank an employee for something specific.
✔ Personalize a follow-up email with a detail you remember from your last conversation.
These things cost nothing but create lasting impressions.
Join the Conversation!
📩 What’s a small moment of hospitality that made an impact on you?
Hit reply and share—I’d love to feature your stories in the next edition!
Stay Connected
Small gestures make the biggest impact—whether in business, leadership, or community.
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